Masha Waldberg is the founder and VP of Product for Annabella, a first of its kind, FDA-cleared and patented breast pump. Masha founded Annabella after her experience breast pumping, which proved to be painful and time exhaustive. Frustrated by the options in-market, she created a breast pump that closely mimics the experience of breastfeeding, prioritizing speed and occurence of milk. While developing Annabella, Masha was juggling being a new mother and running the Waldberg Learning Center in Israel. Masha’s mission is to support and empower breast pumping parents everywhere. Previous to Annabella, she founded the Waldberg Method at the Waldberg Learning Center.
Learn about one mother’s personal struggle with finding the right breast pump and how it led to a life-changing innovation.