Amy Vale

Amy Vale is the founder of For the Cubs, a company providing quality essentials for young children while supporting kids in foster care. Motivated by her experience as a foster parent, Amy transitioned from a successful marketing career with brands like Spotify and charity:water to entrepreneurship, to launch For the Cubs. After undergoing foster care training, Amy knew she found a gap in the market. For the Cubs’ hero product, Percy—a weighted plush bear named after her late grandfather—embodies Amy’s mission to provide comfort and belonging to every child.